Registration and breakfast

A chance to grab a light bite to eat, meet our partners and chat with like minded brands.

Welcome talk | Chris Fletcher, CEO at Visualsoft

An introductory session from our CEO, Chris Fletcher to set the scene on the importance of unified commerce in 2025 and beyond.

The power of Unified Commerce:
Creating seamless shopping experiences
Deann Evans - Managing Director, EMEA at Shopify

Deann oversees the EMEA (Europe, Middle East and Africa) commercial operation for Shopify, the leading global commerce company that provides essential internet infrastructure for millions of modern, high-growth brands including Gymshark, Huel, Lounge Underwear and Ooni.

She leads Shopify’s strategy to help EMEA merchants sell on every surface and drive retail innovation hand in hand with Europe’s most exciting businesses. In her role, she is responsible for regional growth by supporting and developing merchants and entrepreneurs, growing the partner ecosystem, and leading the team culture within Shopify’s EMEA markets.

An experienced technology executive, Deann’s career spans over two decades in a range of leadership and C level roles for ecommerce and SaaS businesses, such as eBay, Mettr and Sizmek.

Inside Represent Clothing’s SMS playbook: Driving loyalty, ROI and personalisation
Joel Edwards, Senior Customer Success Manager at Attentive
Niall Young-O'Brien, CRM Manager at Represent

Discover the strategies behind Represent Clothing’s impressive global growth and deepening customer loyalty through smart SMS marketing. This session reveals how the brand uses AI-driven personalisation and loyalty segmentation to create campaigns that truly resonate, driving conversions and delivering a seamless omni-channel experience.

Learn how Represent has successfully scaled its SMS strategy internationally while maintaining authentic, meaningful relationships with customers that fuel repeat purchases. Gain practical insights into how data and automation can be leveraged to engage shoppers at every stage of their journey, transforming SMS from a basic messaging tool into a powerful driver of loyalty and revenue.

Whether you’re refining your SMS approach or expanding into new markets, this session offers actionable lessons on how to build strong, lasting customer connections and unlock sustainable growth.

The Pretty Big Picture: Marketing Lessons from a Decade at PLT
Nicki Capstick, Former Chief Marketing Officer at PrettyLittleThing

From launching with just three people to leading one of the decade’s most culturally influential fashion brands, Nicki Capstick shares the inside story of building PrettyLittleThing’s marketing powerhouse. This candid session reveals the bold strategies behind PLT’s explosive growth and the creative, cultural, and agile mindset that kept the brand ahead of the curve.

Explore how PLT mastered authentic connections with Gen Z and millennials, made iconic collaborations with global stars, and turned risks into remarkable wins. Gain insights into what retail brands must do in 2025 to remain relevant, scalable, and impactful without losing their identity.

Whether you’re building a challenger brand or scaling a retail giant, discover practical lessons from one of fashion’s most dynamic marketing leaders and get inspired to craft your own Pretty Big Picture.

Morning Break

Search Everywhere:
Navigating the New Frontiers of Digital Discovery
Stephen Brook, Senior Solutions Engingeer at Shopify
Sarah Byrne, Director EMEA at Google
Tom Chetwyn, Head of SEO at Visualsoft

Search is no longer just a single channel - it’s a vast, interconnected ecosystem where shoppers discover products everywhere. From AI-powered summaries in Google’s Search Generative Experience (SGE) to evolving visual and conversational search tools, today’s shopper journeys are complex and unpredictable.

This dynamic 20-minute panel, featuring experts from Google, Shopify, and Visualsoft, explores how retailers must adapt to this new reality by optimising product listings and brand presence across a fragmented digital landscape. Learn how to harness AI-driven search, conversational interfaces, and omnichannel strategies to maximise visibility and conversions.

Discover actionable insights to stay relevant and ahead of evolving consumer behaviour. Whether you manage eCommerce or retail marketing, this session offers a clear roadmap to mastering the future of digital product discovery - ensuring your brand is not just found, but chosen.

Turn trust and authenticity into profitable growth
Darren Loveday, Chief Revenue Officer at Mention Me
Laura Coppack, Senior Marketing Manager at Ripe

Trusted acquisition isn’t just a buzzword - it’s the secret weapon behind sustainable, scalable growth. This session reveals how your most valuable asset - your existing customers - can become your biggest growth champions.

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Discover how to transform loyal shoppers into passionate advocates through referral marketing and micro-influencer activation. Learn to build genuine trust, spark authentic word-of-mouth, and grow your brand organically from the inside out.

You’ll uncover why the key to profitable growth lies within your current customer base, how to identify and activate micro-influencers who truly resonate with your brand, and the powerful impact referral programs can have in driving new business.

Get inspired by real-world examples of trusted acquisition in action and walk away ready to start turning trust and authenticity into measurable, profitable growth.

If you want growth that lasts, this is the session you can’t afford to miss.

The Growth Engine You Can’t See (But Can’t Scale Without)
Gregg Thompson, Account Executive at Brightpearl by Sage
Carl Swann, Solutions Director at Visualsoft

A sleek Shopify storefront is only half the battle. Without a strong operational foundation, even high-performing sites can struggle with inventory errors, fulfilment issues, and manual inefficiencies that stall growth. In this breakout session, discover how integrating a powerful ERP with Shopify can transform backend chaos into a streamlined, scalable system.

In partnership with Brightpearl and integration experts B-Solutions, we’ll walk through a real merchant’s journey from disconnected tools to a fully connected, automated operation. Learn how they eliminated bottlenecks, gained real-time supply chain visibility, and freed up resources to focus on growth. We’ll break down the key steps to building an efficient, data-driven backend that supports fast, sustainable expansion without compromising on customer experience.

If you're ready to scale smarter and future-proof your operations, this session is your blueprint for long-term ecommerce success.

The Untold Truth About Multichannel Retail and Marketplace Growth

Thomas Wilson, Community Engagement Manager at Channable

In today’s fast-paced retail landscape, going multichannel isn’t just a strategy, it’s a necessity. Join Channable for an engaging fireside chat with a leading retailer as we explore how they’ve used marketplaces to grow, adapt, and scale internationally. We’ll dive into the real-world decisions behind their multichannel strategy, what it takes to stand out on marketplaces, and how these platforms play a critical role in reaching new global audiences.

Whether you’re just starting to explore international expansion or looking to optimise your multichannel approach, this session offers practical insights straight from the front lines. Moderated by Channable, the discussion will unpack how automation, smart feed management, and the right tools make marketplace selling more efficient and more profitable. If you’re ready to future-proof your retail strategy and meet your customers where they are, don’t miss this candid and actionable conversation.

From Scroll to Sale: The New Shoppable Content Revolution

Hadi Alavi, CEO at Contester

Luke Atherton, Perforamance Marketing and Insights Director at Visualsoft

The line between content and commerce has vanished. In the new era of social shopping, a single scroll can take a customer from inspiration directly to purchase. This revolution presents immense opportunities but also critical challenges for brands. How do you drive sales through transactional content without sacrificing hard-won brand equity?

To navigate this landscape, this panel brings together leaders from every angle of the ecosystem. Hear from a brand visionary from a globally iconic luxury house, who will share insights on protecting brand identity while driving performance. They are joined by a technology pioneer from a cutting-edge shopable content platform, who will demystify the tools making frictionless commerce a reality.

Join this essential session to explore the strategies and partnerships needed to master the scroll-to-sale journey. You'll leave with a clear, actionable roadmap for thriving in the age of the instant checkout.

Redefining loyalty: How Percival is turning rewards into relationships

Matt Brindley, Senior Partner Manager and Managed Service Lead EMEA at Yotpo

Alex Harley, Head of eCommerce at Percival.CRM

Natasha Dabell Jones, CRM Manager at Percival.

Customer loyalty is evolving, it’s no longer just about points, discounts, or transactional perks. Today’s consumers expect experiences that are simple, exciting, and genuinely valuable.

Percival Menswear reimagined loyalty with The Membership, designed to engage both long-time fans and new shoppers still weighing their next purchase.

By refreshing reward mechanics and layering in exclusivity, brand partnerships, and gamification, they’ve built something that moves beyond the traditional roadmap. From coins to bonds, their approach proves that loyalty can be playful, inspiring, and growth-driving at the same time.

It’s a story of how listening to customers, mixing data with intuition, and rethinking the familiar can transform loyalty into something that fuels both retention and brand love.

Lunch

Beyond the Hook:

How Creative Drives Full-Funnel Impact

Carli Buckley, Creative Director at Visualsoft

Nicki Capstick, Former Chief Marketing Officer at Pretty Little Thing

Tom Hayes, Head of Strategic Agency SMB Sales at Pinterest

Creative fuels performance across the full marketing funnel - not just grabbing attention, but building interest, trust, and ultimately driving conversions. This session dives into six actionable takeaways designed to help brands craft platform-first content, leverage emerging trends, optimise for diverse formats, and structure narratives that maximise impact.

You’ll learn how key creative elements like music, movement, and seamless transitions keep audiences hooked, and why sound is no longer optional but essential in today’s digital content. Gain insider insights from experts and discover the creative strategies behind global brands such as PrettyLittleThing, as well as innovative platforms like Pinterest.

Whether you’re looking to refine your creative approach or revolutionise your marketing strategy, this session equips you with the practical tools and inspiration needed to transform your creative content into measurable, full-funnel marketing success.

How merchants can be maximising AI on their Shopify stores

Liam Quinn, Director of Innovation at Visualsoft

Lewis Mcleod, Shopify Technical Lead at Visualsoft

Shopify is evolving faster than ever, and that pace of innovation shows no signs of slowing. For merchants, staying ahead means understanding where the platform is headed and how to take advantage of the powerful tools becoming available. In this session, we’ll explore the most impactful developments shaping the future of commerce on Shopify, with a particular focus on artificial intelligence and personalisation.

You’ll gain practical insights into how AI is being integrated into storefronts and how it can be leveraged to drive smarter, more tailored customer experiences. We’ll also take a hands-on deep dive into Shopify’s Horizon theme architecture, uncovering what it means for design flexibility, performance, and the way merchants build for scale. Whether you're a developer, merchant, or agency, this session will equip you with the knowledge to make the most of AI and emerging features on Shopify today and prepare for what’s coming next.

There’s Only One YouTube:
The Platform That Powers the Purchase Journey

Sarah Byrne, Director EMEA at Google

YouTube isn’t just part of the consumer journey – it is the consumer journey. This session reveals why the platform stands alone as the most powerful tool for connecting, inspiring, and converting today’s shoppers. Discover how its unique mix of long-form storytelling, bitesized Shorts, trusted creators, and seamless commerce spans every device and every moment of attention.

Step inside YouTube’s unrivalled ecosystem to see how it drives discovery, fuels engagement, and closes sales – all within a single, cohesive experience. Learn how it earns consumer trust, shapes purchase decisions, and plays an irreplaceable role across the entire marketing funnel.

Packed with insights, strategies, and real-world examples, this is your opportunity to understand how to harness YouTube’s full potential to influence customers, supercharge brand growth, and turn viewers into loyal buyers.

Beyond ROAS: Fixing broken data and uncovering true profitability

Gilbert Corrales, Fournder and CEO at Leaf
Thomas Gleeson, Co-Founder at Store Hero

Modern ecommerce brands are flying blind. With 97% of UK’s top Shopify stores suffering from broken conversion tracking and businesses unclear on their unit economics, many are making major decisions on flawed data. In this practical masterclass, the teams behind Leaf Signal and StoreHero demystify how to modernize your data stack, fix tracking, and shift your decision-making from reactive to strategic.

Learn how Leaf Signal helps merchants enhance their data flows, improve campaign performance, and increase ROI for paid media. See how StoreHero empowers founders and teams with profitability-first analytics to replace the ROAS trap. We’ll unpack real-world insights from working with top ecommerce brands and share a blueprint for understanding, and improving true performance. Perfect for marketers, founders, and operators tired of guessing and ready to scale smart.

From North Star to Unicorn: Building a Global Retail Phenomenon

Steve Hewitt, Former CEO at Gymshark

What does it take to transform a bold vision into one of the UK’s most iconic billion-pound brands? In this exclusive keynote, Steve Hewitt – the former CEO who led Gymshark’s meteoric rise – will reveal the pivotal moments, superpowers, and strategic decisions that fuelled the brand’s journey from £4M to a staggering £400M in turnover.

Drawing on first-hand experience steering a once-niche start-up into a global retail powerhouse, Steve will unpack the core ingredients behind breakthrough growth: from identifying your North Star and scaling with precision, to cultivating brand love and winning in competitive markets. Whether you’re leading an established business or shaping a challenger brand, this session offers an unmissable masterclass in ambition, agility, and building lasting impact.

How Loop's approach to connected commerce has transformed customer engagement

Brina Skof, Marketing Automation Lead at Loop
Jack Johnson, Senior Partner Account Manager at Klaviyo
Megan Chillmaid, Head of Customer Engagement at Visualsoft

Personalisation should be the heartbeat of customer engagement - yet too often, retailers miss the mark. Disconnected tools, fragmented data, and disjointed journeys can leave even the best campaigns feeling irrelevant.

In this session with Klaviyo, we’ll uncover how brands like Loop are closing that gap with connected commerce strategies that turn personalisation into a tangible advantage. You’ll learn how to unify data, channels, and experiences so every interaction feels timely, relevant, and seamless - from first browse to repeat purchase.

We’ll explore how AI can help predict customer needs before they arise, why consistent storytelling matters across every touchpoint, and how to design smarter triggers that actually resonate. Expect practical, real-world tactics you can apply straight away - no buzzwords, just proven methods for making personalisation something your customers can see, feel, and respond to.

Leave with a blueprint to make every engagement count.

Closing remarks | Chris Fletcher, CEO at Visualsoft

Evening Reception