Inspiring the next chapter of connected retail.
Bigger, better, and back at The Lowry Hotel for sync 2026
Join us at Sync, Visualsoft’s flagship conference designed to spark the next chapter of modern retail. We bring together inspiring voices from some of the UK’s leading brands to explore how to reach customers wherever they search, shop or scroll.
From unified commerce to emerging tech, marketplace growth and customer experience, this is your front-row seat to connected commerce in action. If you’re after fresh thinking, real-world stories and conversations that actually matter, Sync is where it happens.
Last year, we welcomed standout speakers from Gymshark, Google, Shopify, PrettyLittleThing, Represent Clothing, Attentive, Klaviyo and more. They shared practical insight, honest lessons and future-focused ideas that kept the conversation going well beyond the event itself.
For 2026, we’re levelling things up with fresh perspectives, open conversation and more chances to learn, connect and swap ideas. Built for retail leaders, marketers, founders and digital innovators, the event brings together keynote talks, fireside chats and a hands-on retail experience inside our live Shopify POS room. Everything about Sync is designed to deliver practical takeaways and help spark lasting partnerships across the retail world.
Relive last year's highlights
This year's lineup
We've got a stellar set of speakers for 2026 that you won't want to miss out on.
The agenda
Registration and breakfast
Welcome talk
Chris Fletcher, CEO, Visualsoft
The purchase moment: how Shopify is helping
merchants become transaction ready in the AI era
Ben Homer, Solutions Engineering Lead, Shopify
The purchase moment is changing. AI shopping is moving beyond discovery into recommendations and transactions. Agents are beginning to compare products, build carts and complete purchases on behalf of shoppers.
In this keynote, Shopify's Ben Homer explains what it means for brands to become transaction-ready in the AI era. He'll unpack the new relationship between merchants, shoppers, and agents, why clean product data and trusted brand answers matter, and how Shopify is helping merchants show up and stay in control as commerce moves wherever intent lives.
Myrqvist's playbook for scaling internationally: Strategic
moves that made delivery a competitive advantage
Douglas Holm, Head of Online, Myrqvist and Piotr Zaleski,
Co-founder and CPTO, Ingrid.
Founded in Stockholm in 2016, Myrqvist was built on a simple idea — to craft timeless, high-quality footwear at a fair price. Designed in Sweden and handmade by skilled artisans in Portugal, the brand combines Scandinavian minimalism with enduring craftsmanship.
From the start, Myrqvist has been a direct-to-consumer e-commerce brand, using Shopify to reach customers across 12 markets worldwide. The game-changer came when they moved from seven different sites to a single storefront: operational work went down by 92%. Today, they serve customers online and their flagship stores in Stockholm, London, Oslo, and New York.
Join Douglas Holm, Head of Online at Myrqvist, in conversation with Ingrid as he shares his strategic moves that turned delivery into a competitive advantage, proving that shoppers value delivery experiences far more than most retailers realise.
Session coming soon…
Jenna Meek, CEO and Co Founder, Refy
Lunch
Session coming soon...
Tom Goodwin, President and COO, clearer.io
Camilla Tress, Performance Marketing Lead, Oliver Bonas
The Perfect Fit: Occasion-wear brand Paradox London
on Loyalty That Works Wherever They Buy
Amy White,Head of Digital, Paradox London
Alex Wright, Partner Manager, Yotpo
When your customers buy across your own site and retail partners like John Lewis and Debenhams, who really owns the relationship? Amy from Paradox London joins Yotpo to discuss how the fast-growing occasion-wear brand is using loyalty to bridge every channel, capture customers wherever they shop, and turn infrequent, occasion-led buyers into a community that comes back.
Manor's Golf: First Movers in Agentic Commerce
Nitesh Shah, Operations and Logistics Director, Manors Golf
Vicky Beech, Agency Partnerships Lead, Swap
AI is changing how people buy, not just how they search, and Manor's Golf was one of the first brands to bet on it, launching a fully agentic storefront with Swap.
Join Nitesh Shah, Operations Director at Manor's Golf, in conversation with Vicky, as he unpacks the journey from fixing returns and cross-border, to running one of the most engaged agentic commerce pilots Swap has seen: the trust question, the ops shift, and what he'd tell any brand thinking about doing this next
Session coming soon...
Anthony O'Neill, MD The TV Agency, The Video Ad Agency and Lulu Animation
Why human taste is the missing layer in AI-powered
commerce: Lessons from Universal Works and Depict
Mat Brown, Head of eCommerce, Universal Works
Axel Larsson, CCO (Chief Commercial Officer) at Depict
AI can sort, rank, and recommend, but it still does not know what feels right for your brand.
In this session, Mat Brown and Axel Larsson will talk about why taste still matters online, from the products you push to the stories you tell and the shopping moments you create.
Expect a relaxed conversation on brand, ecommerce, product discovery, search, and merchandising, with practical examples of how teams can use AI without making everything feel the same.
Session coming soon...
Session coming soon...
Niels Floors, VP of Strategic Development, ChannelEngine
Session coming soon...
Afternoon Break
Session coming soon...
Beyond the Feed: How JD Sports Uses Creators, Social
and YouTube to Build Cultural Relevance
Eilish Anderson, Head of Influencer, Social and YouTube, JD Sports
Consumers don't just discover brands through advertising anymore - they discover them through culture, creators and communities. As social platforms evolve and video continues to reshape the customer journey, retailers are rethinking how they build relevance and connect with audiences in authentic ways.
In this exclusive fireside chat, Eilish Anderson, Head of Influencer, Social and YouTube at JD Sports, shares how one of the UK's leading retailers has evolved its creator and social strategy to deliver campaigns that resonate with millions. From building long-term creator partnerships to developing standout YouTube content and integrating creators into major brand moments such as the FIFA World Cup, Eilish will discuss what it takes to create content that audiences genuinely choose to engage with.
Closing remarks
Chris Fletcher, CEO, Visualsoft
Post event drinks and canapes in The Riverside Restaurant
More Details to come
Feedback from 2025
"I came to sync to connect with great, like-minded people: founders, CEOs, leadership teams, agencies and brands. The whole day was warm, authentic and insightful."
Steve Hewitt
"sync's lineup was one of the best. The day was insightful and felt like a real community with similar industries and local brands all coming together. "
Niall Young-O'Brien
"I came to sync to see the host of fantastic people and incredible brands that I aspire to be like with WALK London. I'd say the day was enlightening, fun and engaging."
Adam Di Mambro
©2026 sync. All rights reserved. Privacy Policy | Visualsoft
Inspiring the next chapter of connected retail.
Bigger, better, and back at The Lowry Hotel for sync 2026
Join us at Sync, Visualsoft’s flagship conference designed to spark the next chapter of modern retail. We bring together inspiring voices from some of the UK’s leading brands to explore how to reach customers wherever they search, shop or scroll.
From unified commerce to emerging tech, marketplace growth and customer experience, this is your front-row seat to connected commerce in action. If you’re after fresh thinking, real-world stories and conversations that actually matter, Sync is where it happens.
Last year, we welcomed standout speakers from Gymshark, Google, Shopify, PrettyLittleThing, Represent Clothing, Attentive, Klaviyo and more. They shared practical insight, honest lessons and future-focused ideas that kept the conversation going well beyond the event itself.
For 2026, we’re levelling things up with fresh perspectives, open conversation and more chances to learn, connect and swap ideas. Built for retail leaders, marketers, founders and digital innovators, the event brings together keynote talks, fireside chats and a hands-on retail experience inside our live Shopify POS room. Everything about Sync is designed to deliver practical takeaways and help spark lasting partnerships across the retail world.
This year's lineup
We've got a stellar set of speakers for 2026 that you won't want to miss out on.
The agenda
Registration and breakfast
Welcome talk
Chris Fletcher, CEO, Visualsoft
The purchase moment: how Shopify is helping merchants become transaction ready in the AI era
Ben Homer, Solutions Engineering Lead, Shopify
The purchase moment is changing. AI shopping is moving beyond discovery into recommendations and transactions. Agents are beginning to compare products, build carts and complete purchases on behalf of shoppers.
In this keynote, Shopify's Ben Homer explains what it means for brands to become transaction-ready in the AI era. He'll unpack the new relationship between merchants, shoppers, and agents, why clean product data and trusted brand answers matter, and how Shopify is helping merchants show up and stay in control as commerce moves wherever intent lives.
Myrqvist's playbook for scaling internationally: Strategic moves that made delivery a competitive advantage
Douglas Holm, Head of Online, Myrqvist and Piotr Zaleski, Co-founder and CPTO, Ingrid.
Founded in Stockholm in 2016, Myrqvist was built on a simple idea — to craft timeless, high-quality footwear at a fair price. Designed in Sweden and handmade by skilled artisans in Portugal, the brand combines Scandinavian minimalism with enduring craftsmanship.
From the start, Myrqvist has been a direct-to-consumer e-commerce brand, using Shopify to reach customers across 12 markets worldwide. The game-changer came when they moved from seven different sites to a single storefront: operational work went down by 92%. Today, they serve customers online and their flagship stores in Stockholm, London, Oslo, and New York.
Join Douglas Holm, Head of Online at Myrqvist, in conversation with Ingrid as he shares his strategic moves that turned delivery into a competitive advantage, proving that shoppers value delivery experiences far more than most retailers realise.
Session coming soon...
Jenna Meek, CEO and Co Founder, Refy
Lunch
Session coming soon...
Tom Goodwin, President & COO, clearer.io
Camilla Tress, Performance Marketing Lead, Oliver Bonas
The Perfect Fit: Occasion-wear brand Paradox London on Loyalty That Works Wherever They Buy
Amy White,Head of Digital, Paradox London
Alex Wright, Partner Manager, Yotpo
When your customers buy across your own site and retail partners like John Lewis and Debenhams, who really owns the relationship? Amy from Paradox London joins Yotpo to discuss how the fast-growing occasion-wear brand is using loyalty to bridge every channel, capture customers wherever they shop, and turn infrequent, occasion-led buyers into a community that comes back.
Manor's Golf: First Movers in Agentic Commerce
Nitesh Shah, Operations and Logistics Director, Manors Golf
Vicky Beech, Agency Partnerships Lead, Swap
AI is changing how people buy, not just how they search, and Manor's Golf was one of the first brands to bet on it, launching a fully agentic storefront with Swap.
Join Nitesh Shah, Operations Director at Manor's Golf, in conversation with Vicky, as he unpacks the journey from fixing returns and cross-border, to running one of the most engaged agentic commerce pilots Swap has seen: the trust question, the ops shift, and what he'd tell any brand thinking about doing this next
Session coming soon...
Anthony O'Neill, MD The TV Agency, The Video Ad Agency and Lulu Animation
Why human taste is the missing layer in AI-powered commerce: Lessons from Universal Works and Depict
Mat Brown, Head of eCommerce, Universal Works
Axel Larsson, CCO (Chief Commercial Officer) at Depict
AI can sort, rank, and recommend, but it still does not know what feels right for your brand.
In this session, Mat Brown and Axel Larsson will talk about why taste still matters online, from the products you push to the stories you tell and the shopping moments you create.
Expect a relaxed conversation on brand, ecommerce, product discovery, search, and merchandising, with practical examples of how teams can use AI without making everything feel the same.
Session coming soon...
Session coming soon...
Niels Floors, VP of Strategic Development, ChannelEngine
Session coming soon...
Afternoon Break
Session coming soon...
Beyond the Feed: How JD Sports Uses Creators, Social and YouTube to Build Cultural Relevance
Eilish Anderson, Head of Influencer, Social and YouTube, JD Sports
Consumers don't just discover brands through advertising anymore - they discover them through culture, creators and communities. As social platforms evolve and video continues to reshape the customer journey, retailers are rethinking how they build relevance and connect with audiences in authentic ways.
In this exclusive fireside chat, Eilish Anderson, Head of Influencer, Social and YouTube at JD Sports, shares how one of the UK's leading retailers has evolved its creator and social strategy to deliver campaigns that resonate with millions. From building long-term creator partnerships to developing standout YouTube content and integrating creators into major brand moments such as the FIFA World Cup, Eilish will discuss what it takes to create content that audiences genuinely choose to engage with.
Closing remarks
Chris Fletcher, CEO, Visualsoft
Post event drinks and canapes in The Riverside Restaurant
Feedback from 2025
"I came to sync to connect with great, like-minded people: founders, CEOs, leadership teams, agencies and brands. The whole day was warm, authentic and insightful."
Steve Hewitt
"I was intrigued by sync and the line-up was easily the best one in the north to date. The day was insightful and felt like a real community with similar industries and local brands all coming together in one room."
Niall Young-O'Brien
"I came to sync to see the host of fantastic people and incredible brands that I aspire to be like with WALK London. I'd say the day was enlightening, fun and engaging."
Adam Di Mambro